Beyoncé

Student project

Media: Digital Images for Social Media

Software used:

This project is a maximalist packaging concept inspired by Renaissance, the first act of Beyoncé's three part series. The design reimagines the album as an immersive physical experience, combining multiple elements including vinyl records, a fan, a keychain, and a poster. The visual direction draws from the album’s themes of performance, ballroom, and reinvention, using dramatic imagery and layered compositions to create a cohesive yet bold aesthetic.

The packaging unfolds to reveal multiple components, emphasizing interaction and discovery while maintaining a strong central visual identity built around the iconic horse imagery. This project focused on packaging design, art direction, and creating a cohesive system across multiple physical touchpoints, while exploring maximalism as a design approach.