Self Mailer

Student Project

Media: Digital Images for Social Media

Software used:

This self mailer was designed for the Indiana Pacers to promote fan attendance and interaction while reinforcing the Pacers’ brand identity. The design features a pulley based mechanism that creates a dynamic user experience. When one side of the mailer is pulled, the opposite panel extends outward, revealing additional content. This motion driven interaction adds an element of surprise while guiding the viewer through the information in a controlled sequence.

Inside the mailer, printed tickets, a schedule and two mini posters are included, expanding the piece beyond a standard promotional item into a collectible fan experience. The layout incorporates the Pacers’ blue and gold color palette along with geometric forms inspired by basketball court markings to create structure and visual rhythm. Bold typography and layered imagery emphasize movement and energy throughout the design. This project focused on interactive print design, brand consistency, and creating engaging physical experiences within sports marketing.